According to the recent UK Small Business Statistics from the Department for Business, Innovation & Skills, SMEs (businesses with fewer than 250 employees) make up more than 99.5% of the businesses in every main sector. In 2018, there were 5.6 million small businesses in the UK. A big number of these businesses are concentrated in London. This makes competing very difficult.
One way you can stand out from the crowd is through digital marketing. The major reason for this is that you will reach more people than you would ever hope to get at your brick and mortar store. You can have a national, regional, or global reach and you can target a specific demographic. Your target market and reach should be based on what you are selling. As an example, if you are a coffee shop, it does not make sense marketing to people in Timbuktu – in such a case local SEO and a targeted PPC campaign would be more valuable.
Digital marketing allows you to interact with current and potential customers to quickly answer their queries and to get valuable feedback that will help you in product development. Social media marketing allows you to tap into the many benefits of social networking, including sharing where your content can go viral.
You will save money on digital marketing. Most SEO tactics such as link building do not require the exchange of money while in a PPC campaign you only pay when someone clicks on your ad. Email marketing is equally cost-effective. Online marketing also allows you to instantaneously track responses to your marketing campaign.
At London Local SEO, we offer comprehensive online marketing services to clients in London and beyond. Our services range from email marketing to social media management, from search engine optimization to pay-per-click, and from web design to web hosting, among others, allowing to have a seamless, convenient, and cost-effective marketing campaign under one roof.