According to Business Population Research conducted by the Department for Business, Energy & Industrial Strategy in 2018, London has 1,563 businesses per 10,000 adult residents. Most Londoners are shopping and making purchasing decisions based on online reviews nowadays. This makes having a website paramount to a business’s or organization’s success.
Most South West London businesses and organizations have websites. Even a good website can get lost amongst its peers given the sheer number of competitors. So, how does a website stand out in the bustling capital?
You have to define your brand values. At London Local SEO, we help clients define their brand values through the logos we design, through the ‘voice’ we use, and through the way we communicate with clients using the content we generate. Our social media management service helps propagate your brand while our online reputation management service assists even the most tarnished brand to redeem its reputation. We do not choose standard values like “reliable” and “trusted”, we focus on what makes you truly unique to build a three-dimensional brand that really stands out.
You have to optimize your website for search engines whilst not forgetting to optimize it for visitors first. Our team uses different digital marketing tactics for this. We will run an SEO campaign for you to increase your ranking in SERPs. We only use White Hat tactics like link building and content marketing.
SEO brings traffic to your site, but you should work towards targeted traffic for your website to give you the desired results. We will run a PPC (pay-per-click) campaign for you, which improves conversion rates since only interested people will click on your ads. Our email marketing campaign similarly brings in targeted traffic since we will build a mailing list of people who are most likely to buy from you such as your past clients.
If you do not have a website, our web design team will develop, create, and manage your website for you. We also have a web hosting service.